BEYOND capital campaign
Area 10 Faith Community was growing exponentially and that became a good problem to have. Once the need was clear, they set their eyes on surrounding buildings in the Carytown area that would support both the community and ministry.
Task
The campaign was a fresh start so I stepped back to evaluate and speak to the need: how do we pair messages of purpose and sacrifice in a thoughtful way when asking for money at a church? After writing a vision statement, I developed a mark that felt natural to the brand established at A10. This segued to applying a visual identity system to a body of marketing materials that would keep us within a successful development timeline. At launch, the church raised $700,000 that placed it nearly halfway to the fundraising goal.
