CCPS Job Fair
In a combined effort, Chesterfield County Public Schools both addressed the shortage of bus drivers and drove awareness of its success metrics in the commonwealth.
Task
The sponsored ad was composed with emotion to help prospective employees see themselves in a pivotal role of the students' day. In addition to the incentives, it was crucial for new hires to feel invested in their day-to-day. To reinforce the hiring effort, the infographic was built to highlight rankings, inclusiveness, and metrics that either support students entering the workforce or preparing them for higher education.
