Manifesto storyboards
The brand manifesto for Virginia Commonwealth University was composed by the marketing team prior to launching its new brand. A manifesto video was requested to bring it to life locally and nationally.
Task
The inspiration for the video came from the students themselves. To solidify VCU in the minds of new students and competitors, we needed show the community that makes VCU special. The storyboards were composed to the cadence of the manifesto and integrated additional glimpses of the innovation, care, and energy that bolster its claim as a truly inclusive public research university.