PYP Seasons 83-84
Season 82 at PYP concluded with shifts in branding and marketing strategy. As the organization prepared for what was next, it considered its stars – the youth – and began capturing moments that highlighted their craft and expertise.
Task
With the shifts in strategy, I created the new season brochure to inspire awe of these young talents and give more background on the pieces they would perform. The increased visual proximity allowed out-of-home media to break the barrier between the orchestra and the public. Street banners adorned light poles in the southwest arts district. The brand was applied in a consistent way to the web site and gave users better access to show details. Lastly, I made them recognizable on-the-go by adding graphics to their instrument truck. Giving an inside peek at their craft and pushing the media publicly improved subscriber rates across the two seasons.
