2001 Summit Awards

The Blue Ridge chapter of the Public Relations Society of America needed a fresh direct mail piece that would encourage professionals to submit their work for the year.

Task

In the absence of creative assets, a typographic treatment was used to build upon the name of the awards. The dynamics of the exterior allowed it to double as a miniature poster.

  • Strategy

    Direct mail

  • Design

    Print, Typography

  • Client

    PRSA