Richmond airport
Each year, the university updates what is known as the “spectacular” in the main corridor of the Richmond International Airport.
Task
Since the space lends itself to reaching a broad range of audiences, the spectacular is built to deliver a high level awareness of VCU. More recently it has incorporated RTBs that highlight third-party recognition, but overall the message uses the tone that is expressive of the community and academic rigor of VCU. Visuals bring students to the foreground and environmentals depict the university's presence in the heart of the city.
2021
2020
2019
2018
