Siegel Center pillars
The Siegel Center requested column wraps that would bring more spirit to the space and represent the diversity of the athletics program.
Task
Taking advantage of the brand palette, backing sides of the columns highlighted the some of the best moments in VCU Athletics and alternately expressed the values of the university and what it represents through the program. Each carries a message and striking visual that gives both old and new fans a glimpse of the program's history before watching the big game.