The NEXT Big Thing Downtown
TriMet was ready to initiate the construction of its green line, prompting the launch of The Next Big Thing Downtown campaign. It would extend into the surrounding counties and share space with existing light rail lines. Portland reinforced public transportation because it made good on the state’s love of sustainability. Construction required an upheaval of city-based services due to the necessity of uprooting stops and abbreviating relied-upon schedules.
Task
Campaign materials acted as a refresher to the process of installing new light rail and modified bus routes. Along with a signage system and collateral, we educated the public about light rail and its benefits by establishing a web presence and pop-up shop. The Next Info Center was a comprehensive exhibit space with production timelines, history plaques, renderings of train schematics, and much more. On the street, buses were wrapped with campaign elements to build excitement for renovated spaces. To address the confusion of relocated bus stops and traffic delays from construction, the web site was built to provide continual updates that would help riders plan their trips and commuters avoid closures. Toward the end of the project campaign, I redesigned the system map and ticket vending machine interfaces to reflect the new rail route. This coincided with the schedule interface that was simulated in the info center’s shelter model.
