This is why.
Upon the launch of the “This is why.” brand platform, the School of Social Work needed a holistic book covering the values of the school and benefits of the programs.
Task
"This is why." was driven by defining the high-level purpose of being a social worker and lifting up stories of those in the program and detailing their "Why." The robust piece needed to act as both a launch piece and viewbook. It was designed as a large format book with pocket folders for program brochures and administrative documents. A brass spiral was used for its functionality and as an aesthetic element.
