Neuroscience launch

Neuroscience at VCU Health was about to be launched as a major development in the health system. They needed a book to offer a high-level view of their vision, services, and achievements.

Task

As with many new entities, there were few creative assets other than patient stories and clinical photography. To work seamlessly with the Health identity system, an organic wave element was introduced to bring movement and fluidity to the piece.

  • Strategy

    Brand

  • Design

    Art direction, Print

  • Client

    VCU Health Neuroscience

Innovation spread for VCU Health's Neuroscience launch book
Cover for VCU Health's Neuroscience launch book
Treatment spread for VCU Health's Neuroscience launch book