This place, this life.
Undergraduate recruitment issues a new viewbook to prospective students for the upcoming year. It’s a tall order to tell the university’s story while also including the fine details of what the programs offer.
Task
After discussing three concepts for the 2012 viewbook, we landed on a first-person approach – narrating a new student's first experiences at VCU. The worn journal design matched the gritty tone and offered a more accessible way to visualize a future at the university.
