Reveal.
Undergraduate recruitment issues a new viewbook to prospective students for the upcoming year. It’s a tall order to tell the university’s story while also including the fine details of what the programs offer.
Task
The kitchen sink was thrown into the 2016 viewbook that sought to provide an intriguing user experience with die-cuts that highlighted keywords connected to featured content. The concept was so popular that it was adopted by the School of Business for their annual viewbook.
