Impact, DIY, drive, and identity.
Undergraduate recruitment issues a new viewbook to prospective students for the upcoming year. It’s a tall order to tell the university’s story while also including the fine details of what the programs offer.
Task
As the brand shifted into a more strategic position, student recruitment efforts leaned on the values discovered through Gen Z research. By addressing four key values — impact, DIY, drive, and identity — the 2018 viewbook provided specific examples of outcomes and increased application numbers for the following year.
