Uncover the uncommon
Undergraduate recruitment issues a new viewbook to prospective students for the upcoming year. It’s a tall order to tell the university’s story while also including the fine details of what the programs offer.
Task
A new viewbook had not been produced since the rollout of the new brand platform so this was an opportunity to inform our audience and inspire a sense of discovery in approaching VCU. In the 2024 viewbook, scratch-off media, perforated and foldout spreads created a unique reading experience and a call-to-action. Application rates were increased as a result and it inspired more students to be ambassadors for the brand.
